Practical intelligence
Applying AI and automation where they improve decisions, productivity and user experience.
PIE GlobalBusiness Solutions
PIE GlobalBusiness Solutions
Company Profile
PIE Global Business Solutions Sdn Bhd · Company Reg. No. 201901017957 (1327286-W) · Incorporated 21 May 2019
01 · Corporate Overview
We develop practical digital products that connect operations, stakeholders and growth opportunities.
PIE Global Business Solutions Sdn Bhd is a Malaysian digital solutions company focused on integrated business operating systems, AI-enabled application platforms and digital marketplaces. We translate operational requirements into practical digital products that help organisations organise workflows, connect stakeholders, improve service delivery and create scalable business ecosystems.
Formerly known as SKA Sdn Bhd, the company now operates under a name that reflects its expanded role within the PIE group. Our portfolio spans business operations, SME development, institutional management, hospitality, community services and marketplace enablement.
Applying AI and automation where they improve decisions, productivity and user experience.
Connecting processes, people, data and services through integrated digital environments.
Designing solutions that can grow from focused deployments into broader organisational or sector ecosystems.
Intelligent systems. Practical solutions. Connected growth.
02 · Strategic Direction
A disciplined basis for product development, partnership and market expansion.
Create modular business platforms configurable for different organisations, sectors and stages of growth.
Use AI, analytics and automation to improve decision-making, service responsiveness and operating efficiency.
Bring together enterprises, government agencies, service providers, communities and customers.
Help SMEs formalise operations, improve market access and prepare for scale.
Develop repeatable products, subscription services and platform-based revenue opportunities.
Collaborate with domain specialists, institutions and technology partners to accelerate implementation.
Apply responsible technology practices, sound governance and ongoing lifecycle support.
SMEs and entrepreneurship ecosystems, government and statutory bodies, hospitality operators, mosque and community institutions, professional talent networks, service marketplaces and organisations undertaking digital transformation.
03 · What We Deliver
Business understanding, platform design and commercialisation thinking brought together in one delivery model.
Integrated workflows, records, user roles, dashboards and management reporting.
Intelligent analysis, recommendations, automation and responsive user support.
Multi-stakeholder environments for programmes, membership, advisory services and coordination.
Product and service discovery, provider participation, transactions and ecosystem growth.
Process maps, functional requirements, system modules, user journeys and priorities.
Dashboards, structured reporting and operational insights for timely decisions.
Deployment planning, onboarding, training, change support and phased implementation.
Repeatable offerings, partnership models and sustainable platform-based services.
04 · Core Business
Purpose-built platforms designed for operational control, intelligent decisions and connected delivery.
Integrated platforms that improve workflow consistency, centralise information and provide management visibility.
Purpose-built applications combining automation, analytics and intelligent assistance with practical user journeys.
Connected platforms enabling discovery, participation, service matching and commercial exchange.
Comprehensive business operating system for integrated operations, visibility and control.
SME development portal connecting enterprises with programmes, services and growth opportunities.
Digital management platform for mosque administration, services and community engagement.
Hotel management system supporting operational coordination and service management.
Platform framework connecting buyers, sellers, service providers and ecosystem partners.
05 · Identity and Direction
To be a trusted Malaysian digital solutions company that enables organisations and business ecosystems to operate intelligently, connect effectively and grow sustainably.
We focus technology on real business needs and measurable outcomes.
We turn emerging ideas into practical, responsible and user-centred solutions.
We pursue quality, reliability and disciplined execution in every engagement.
Together, Purpose, Innovation and Excellence guide how we select opportunities, design solutions, work with partners and serve users.
Slicing the pie. Always good pie.PIE Global Group of Companies
Pie Structure · Always Good Pie
Slicing the pie — four group companies, one shared standard of good.
06 · Leadership
“PIE Global Business Solutions develops technology with a clear commercial purpose: to simplify operations, make intelligence usable and create digital platforms that help organisations and ecosystems progress with confidence.”
Chief Executive Officer
Certified Chief Master Coach | HRDF Trainer
A visionary coach and operator with more than 34 years of leadership experience, Shamsul has guided CEOs, senior leaders and executives towards peak performance. As founder of the PIE Global Group and former CEO of Domino’s Malaysia, he brings hands-on expertise in translating strategy into business outcomes.
His progression from pizza delivery rider to leading a regional brand of more than 300 stores generating RM600 million in annual revenue shaped his belief in purposeful, influential and exceptional leadership. His work centres on strategic clarity, organisational alignment and developing leaders who deliver results.
Recognised as Asia’s Most Inspiring Executive in 2022, he is also a Certified Professional Manager and is pursuing a DBA at HELP University.
Corporate Development Director
BSc (Hons) Accounting and Law, Leicester (UK) | CA M | FCCA | CPA
An accomplished corporate leader, chartered accountant, consultant and trainer with more than 30 years of experience in finance, strategic management, corporate governance, business development and organisational transformation.
Mahadi has served in executive leadership roles including Group Chief Executive, Group Chief Financial Officer, Executive Director and Deputy General Manager across public-listed companies, government-linked corporations, university-owned enterprises and private-sector organisations.
He also contributes to higher education through industry-based teaching, consultancy, professional training and university collaboration.
Business Development Director
Bachelor of Economics, Sydney (Australia) | HRDF Accredited Coach | Trainer ID 66541
An adaptable and results-driven professional with extensive experience in trading and business management environments. In recent years, Nelson has focused on technology leadership, managing software development teams and overseeing complete project lifecycles to deliver practical solutions.
His strength lies in understanding business process flows in depth and translating operational requirements into the essential foundations for effective digitalisation.
Nelson supports the company’s business development, product implementation and client engagement activities with a strong focus on adoption and measurable operational value.
Chief Technology Officer
Chief Agentic Strategist
08 · Contact
For corporate, partnership and solution enquiries, please contact our senior management team or write to our business address.
LO1 42, Level 1, Shaftsbury Putrajaya, Jalan Alamanda, Presint 1, 62000 WP Putrajaya
2765 C, Jalan Changkat Permata, Taman Permata, 53300 Kuala Lumpur